There was a wrap dress in the Fall of 2017, floral (but not in the way that’s overly girlie) and draped easily so that it could be styled both as a dress and as a dress over jeans, which is how much of the street style set chose to wear it that season. I spotted it making the rounds at Fashion Week and all over Instagram on the women whose style I admire most and use to jolt me out of my (daily) “I have nothing to wear” fog.
I quickly learned the dress was a piece from Ganni — the brand now synonymous with the Danish aesthetic popularized by influencers like Pernille Teisbaek. It’s Scandi style at its best — layered, but not cluttered or busy. It’s infused with personality, but it’s not overly complicated; it’s playful.
Relaunched in 2009 by a husband-and-wife team, founder Nicolaj Reffstrup and creative director Ditte Reffstrup, Ganni has become a staple in the fashion crowds’ closets. Now, it’s expanding its offerings. With an eye on the trends and details that made its clothing so covetable, Ganni launched leather handbags. Priced $475 to $755, these pieces are made to be taken on the go, designed with removable straps and pouches and with accents, like tortoiseshell and chrome hardware.
If you already love Ganni, any of the new accessories will be a welcome addition to any of your favorite street-style-ready outfits; and if, by chance, you’re discovering it for the first time, note that the bags are outfit-makers all on their own. Now read on to peruse the newly released styles.